Selling Ethnicity and Race

Consumerism and Representation in 21st-Century America

International Symposium, Leipzig University (Germany), November 6-8, 2013


Program, as of October 20th, 2013

Wednesday, November 6  
18:00  Welcome Dinner 
  Opening Remarks
  Restaurant Centralapotheke
  Thomaskirchhof 12, 04109 Leipzig
Thursday, November 7  
9:15 – 9:45 Registration / Breakfast Buffet 
  “Neues Seminargebäude” (NSG)
  Rooms S 202 / S 203
10:00 – 10:30 Introduction
  Prof. Dr. Gabriele Pisarz-Ramirez, Dr. Frank Usbeck, Anne Grob, MA,  and Maria Lippold, MA
10:30 – 11:45 Keynote Lecture
  Marilyn Halter (Boston University)
  “Mainstreaming Multiethnic America: Commerce and Culture in the New Millennium”
12:00 – 13:30 Lunch
13:30 – 15:00 PANEL I: Commodified Ethnic Identity in Music
  Markus Heide (Humboldt University Berlin)
  “Narcocorridos: Ethnic Tradition, Local Knowledge, and Commercialization”
  Robert K. Collins (San Francisco State University)
  “Commoditized Culture as Ethnicity Maintenance: An Exhibited Case Study of Garifuna Survival in 21st Century Los Angeles”
15:00 – 15:30  Coffee Break
15:30 – 17:00 PANEL II: Representation and Forms of Capital
  Gabriele Pisarz-Ramirez (Leipzig University)
  “Multiraciality and ‘Racial Capital’: The Commodification of Mixed Racial Identity”
  Frank Usbeck (TU Dresden)
  “Selling the Warrior Image: (Self-)Representations of Nativeness in Military and Law Enforcement”
17:45 – 18:15 Walking tour through Leipzig
18:15 – 19:45 Dinner 
  Restaurant Mio
  Beethovenstraße 21, 04107 Leipzig
20:00 Reading with the Picador Guest Professor for Literature
  Jennine Capó Crucet
  KAFIC, black box
  Karl-Tauchnitz-Straße 9-11, 04107 Leipzig
Friday, November 8  
8:30 – 9:00  Breakfast Buffet
  “Neues Seminargebäude” (NSG)
  Rooms S 202 / S 203
9:00 – 10:30 PANEL III: Aesthetics in Representations of Asians/Asian Americans
  Jeffrey Santa Ana (Stony Brook University)
  “The Yellow Peril Aesthetic: Managing Global Capital through Fear in Visual Representations of Asians”
  Maria Lippold (Leipzig University)
  “Selling Racial ‘Beauty’: The Role of Pageants in the Japanese American Community”
10:30 – 11:00 Coffee Break
11:00 – 12: 30 PANEL IV: Economic Development and Tribal Tourism
  Anne Grob (Leipzig University)
  “Interweaving Educational Aspirations and Tribal Economic Development: Tribal Tourism, Cultural Preservation, and Education”
  Markus Lindner (Goethe University Frankfurt)
  “Cultural Tourism and Native American (Self-) Marketing”
12:30 – 14:00 Lunch
14:00 – 16:00 PANEL V: Visual Representation in Film
  Annette Rukwied (Bielefeld University)
  “Pitchin’ and Protest: US Latino Film Festivals as Platforms for (Ethnic) Activism and Marketing”
  Kerstin Knopf (University of Greifswald)
  “Transnational Cinema and the Marketing of Indigenous Cultures”
  Mita Banerjee (Mainz University)
  “Consuming India in Mira Nair’s Films”
16:00 – 16:30 Coffee Break
16:30 – 18:00 PANEL VI: Cultural Marketing
  Caroline Streeter (University of California, Los Angeles)
  “How to Sell a Black President: Barack Obama and the Marketing of Miscegenation”
  Josef Raab (University of Duisburg-Essen)
  “‘It’s a Volkswagen’: Commodifying Germanness and Its Lack in American VW Commercials”
18:00 – 19:00 Final Discussion
19:00  Closing Dinner
  Osteria Don Camillo & Peppone
  Barfußgässchen 11, 04109 Leipzig