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 Unique Internship Opportunity with Former Picador Professor Shannon Cain 

Submitted by Ewa Adamkiewicz on Fri, 04/11/2014 - 18:32

Former ASL Picador Professor and multiple award winning US author Shannon Cain is currently seeking a marketing and public relations intern for the book release of Roadside Curiosities: Stories about American Pop Culture. This anthology, which started as a project in a Picador class here at ASL, collects twenty short stories by celebrated US authors about US popular culture and modern life. The intern will have the unique opportunity to participate in the process of launching a new book and to work closely on a project that is part of American literature and the international literary marketplace.
The internship will start as soon as possible and extend over a time period of about five months with approximately 15 hours a week. It will thus qualify as an internship module.


  • Develop a marketing & publicity work plan and schedule
  • Research appropriate book reviewers and literary/pop culture bloggers
  • Draft press release
  • Assemble publicity kit 
  • Send PR kit and electronic advance review copies to reviewers
  • Coordinate anthology authors to publicize the book within their circles, social media and elsewhere
  • Manage the book's social media presence, including Goodreads, Facebook, Twitter and other networks
  • Manage Amazon page; establish and manage other sales sites (such as Powells.com)
  • Draft course adoption publicity packet, including a curriculum guide; reach out to networks of professors in creative writing, American contemporary literature and pop culture studies
  • Follow up with book reviewers 
  • Track and document all online publicity received and pending
  • Reach out to public and university library acquisitions departments
  • Coordinate shipping of contributors' copies to anthology authors
  • Support authors as they hold readings on their campuses and in local bookstores
  • Organize virtual author events, such as podcasts 
  • Dream up new and creative ways to publicize the book
  • Write a final PR & marketing report for all interested stakeholders


Students interested in this internship opportunity, please send an application package consisting of a CV and cover letter to Shannon Cain (shannoncain@mac.com).

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